The whirling dervish at the center of Wonsuk Chin's superb documentary, e-dreams, is Joseph Park, CEO and co-founder of the late, kinda great Kozmo.com. He shares some of the seven habits of highly effective people with Kaleil Tuzman, a fellow Goldman Sachs refugee who dominated last year's Startup.com and the pay-parking-tickets-in-your-undies site it chronicled. But unlike the delusionaries at govWorks.com, Park actually thought to give the people what they wantóvideos and snacks delivered in under an hour. That the e-graveyard holds as many good ideas as bad is the cold comfort that Chin's film serves up with style and empathy.  
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"e-dreams" plays out in quite a different offscreen context than did last year's similarly themed sleeper "Startup.com." While there's surely a great deal of overlap between [the] two nonfictioners, and "e-dreams" may suffer from perception that this subject has "been done" on the arthouse circuit already, [this] thoroughly engaging pic has its own distinct virtues.

Fast paced docu debut for U.S. Korean emigre Wonsuk ChinÖsports sharp HD lensing, brisk editorial rhythms and apt use of techno-club tracks.